Navigating the Sales Pipeline: Top 5 Challenges and Solutions
A well-managed sales pipeline is the lifeblood of any successful sales operation. However, it’s not without its challenges. Small to medium sized businesses (SMBs) with well-defined sales processes and...
View ArticleThe Dangers of Inconsistent Sales Practices for SMBs and How to Overcome them
In 2023, many small to medium sized businesses (SMBs) still struggle daily with outdated manual processes and inconsistent practices. Shockingly SMBs spend an average of 64.8% of their time on...
View ArticleHow Sales and Marketing Alignment is your Key to SMB Success
Many small to medium businesses (SMBs) often grapple with one common challenge: disjointed sales and marketing communications. This misalignment can lead to missed opportunities, frustrated customers,...
View ArticleComplex and Costly Sales and Marketing Tech: Navigating the Landscape for B2B...
In the fast-paced world of B2B sales and marketing, the landscape of complex and costly tech solutions can be overwhelming but also the key to success for small to medium businesses (SMBs). Page...
View ArticleBreaking Down Silos: Integrating Sales and Marketing Data for SMB Success
In the dynamic world of small to medium-sized businesses (SMBs), seamless coordination between sales and marketing is essential for sustainable growth. Unfortunately, many SMBs face a common challenge:...
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Why Unifying Sales and Marketing is a Better Approach for SMBs
Previously, we discussed why the traditional approach to sales and marketing is becoming increasingly ineffective , and some of the challenges that SMBs face when trying to modernize their sales and...
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Marketing and Sales: What are the strategies and tools to help these teams...
We all know that closing deals requires input from different internal teams to make sure that your business is matching your prospect’s expectations, and also to ensure that you’re providing the best...
View ArticleThe Importance of Marketing Campaigns for Revenue Generation (and how...
Every time that we hear about marketing campaigns, emails are often the main channel that come to mind especially for SMBs, but there’s so much more to campaigns than just email marketing! According to...
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The SMB Landscape for 2023
There is approximately 300+ million SMBs (small to mid-sized businesses) worldwide. Over 30 million of those businesses operate in the US, with a further 5.5 million in the UK, and 25.1 million in the...
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2023 Marketing Trends: Which Trends Will Come Out On Top?
2023 Marketing trends: Which strategies will come out on top and which ones will be forgotten? 2022 was a pivotal year for marketeers as digital marketing trends took over and B2B brands began to fully...
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B2B buying behavior has changed, how can you adapt to the new norm?
B2B buying behaviors have changed significantly within the last three years. For SMB (small to mid-sized) B2B businesses the pandemic acted as a catalyst speeding up slow-growing trends and forcing all...
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3 ways B2B companies need to update their Digital-First Approach
B2B (business-to-business) digital-first sales cycles are here to stay. Influenced by the global effects of COVID-19, most SMB (small to mid-sized) B2B businesses have been heavily focused on digital...
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The Future of Sales and Marketing in the Digital Age of B2B
The future of sales and marketing is changing. As 2022 nears its end, many SMB (small to mid-sized) B2B businesses are looking toward the evolving future of their sales and marketing teams, through...
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Sales Automation and Its Role in a Holistic Marketing Strategy
Sales Automation is quickly becoming the most important tool for SMB (small to mid-sized) B2B businesses, but why? Sales and Marketing misalignment is the big black hole your hot leads are falling...
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Putting Together a Lead Scoring Model with ClickDimensions
The ClickDimensions lead scoring model uses a point range of 1-100. Points are assigned to actions that reflect the typical buyer journey. Behaviors that indicate more serious buyer intent warrant a...
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Why Understanding the Buyer Journey is the Key to a Successful Scoring Model
Here’s an age-old point of friction between marketers and salespeople: marketers are typically evaluated on the volume of leads they generate, but often don’t receive much meaningful feedback from...
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Cleaning Up and Re-Filling Your Pipeline: How to Identify More Qualified...
As companies assess their sales tactics and results over the last 18 months, one thing is clear – buyers now demand a digital-first experience. If organizations cannot cater to their buyers’ digital...
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