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3 ways B2B companies need to update their Digital-First Approach
B2B (business-to-business) digital-first sales cycles are here to stay. Influenced by the global effects of COVID-19, most SMB (small to mid-sized) B2B businesses have been heavily focused on digital...
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B2B buying behavior has changed, how can you adapt to the new norm?
B2B buying behaviors have changed significantly within the last three years. For SMB (small to mid-sized) B2B businesses the pandemic acted as a catalyst speeding up slow-growing trends and forcing all...
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2023 Marketing Trends: Which Trends Will Come Out On Top?
2023 Marketing trends: Which strategies will come out on top and which ones will be forgotten? 2022 was a pivotal year for marketeers as digital marketing trends took over and B2B brands began to fully...
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Marketing and Sales: What are the strategies and tools to help these teams...
We all know that closing deals requires input from different internal teams to make sure that your business is matching your prospect’s expectations, and also to ensure that you’re providing the best...
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Why Unifying Sales and Marketing is a Better Approach for SMBs
Previously, we discussed why the traditional approach to sales and marketing is becoming increasingly ineffective , and some of the challenges that SMBs face when trying to modernize their sales and...
View ArticleBreaking Down Silos: Integrating Sales and Marketing Data for SMB Success
In the dynamic world of small to medium-sized businesses (SMBs), seamless coordination between sales and marketing is essential for sustainable growth. Unfortunately, many SMBs face a common challenge:...
View ArticleComplex and Costly Sales and Marketing Tech: Navigating the Landscape for B2B...
In the fast-paced world of B2B sales and marketing, the landscape of complex and costly tech solutions can be overwhelming but also the key to success for small to medium businesses (SMBs). Page...
View ArticleHow Sales and Marketing Alignment is your Key to SMB Success
Many small to medium businesses (SMBs) often grapple with one common challenge: disjointed sales and marketing communications. This misalignment can lead to missed opportunities, frustrated customers,...
View ArticleThe Dangers of Inconsistent Sales Practices for SMBs and How to Overcome them
In 2023, many small to medium sized businesses (SMBs) still struggle daily with outdated manual processes and inconsistent practices. Shockingly SMBs spend an average of 64.8% of their time on...
View ArticleNavigating the Sales Pipeline: Top 5 Challenges and Solutions
A well-managed sales pipeline is the lifeblood of any successful sales operation. However, it’s not without its challenges. Small to medium sized businesses (SMBs) with well-defined sales processes and...
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